We began with an in-depth analysis of the Burqville's requirements, project goals, and market trends. Thorough research was conducted to understand the target audience, location, and site-specific factors. This information serves as the foundation for developing a comprehensive design strategy. Once the design concept was approved by the client, we began creating the visual representations that makes up the branding process of Burqville.
The branding phase is a crucial component for a real estate project. The branding process focuses on creating a unique and cohesive identity that reflects the project's values, target market, and overall vision. It is a part of the overarching design process and is why we built a solid foundation through research into Burqville's positioning, target audience, and market competition. Collaborating closely with the client, we established Burqville's brand strategy, which includes defining its mission, values, and desired perception in the market. This strategy forms the basis for developing the brand's visual identity, including the logo, color palette, typography, and graphic elements. These elements are carefully chosen to resonate with the project's target audience and evoke the desired emotional response. Once the visual identity capable of telling a compelling narrative had been established, the marketing process began as we applied the branding throughout all the touchpoints of the project.
While maintaining the brand narrative strategy established, we weaved a consistent and compelling narrative that targeted Burqville's targeted audience through marketing materials, brochures, promotional campaigns, signage, 3D rendering, website design, and digital media.
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